Monday, 20 June 2016

If you're a British beauty addict, you'll know about Natural Collection - the Boots-owned brand where everything costs £1.99. Also, the brand we all associate with being 12 and buying our first clear mascara. Not exactly on our dream beauty wishlists. But should it be? Are we missing out on a stellar brand just because we're judging it by its looks? After seeing PR boxes sent out of the stuff to many bloggers, I realised Boots haven't given up on the brand, and thought I'd trial some of the products myself, to see if they were worth having, and find out how they could up their game. My conclusion? Natural Collection needs rebranding!

Swatches: eyeliner, Pink Mallow, Berry Blush and the concealer

Firstly, I'll talk about the products I trialled. I trialled the black liquid liner - it was quite opaque, but didn't last very long, and the brush was too long for good application. But it definitely isn't a lost cause - with a few tweaks, it could be fab. I also tried a tinted moisturiser, which I liked, but found the shade range to be too small and orange toned. I purchased two lipsticks in Pink Mallow and Berry Blush and they were very moisturising, but not very pigmented, in the sense they just gave your lips kind of a sheeny finish. Personally, not into that look, but they could be great for others, especially for only £1.99.  My other disappointment was the green concealer lipstick, which does swatch well, but blends out into nothingness once on the skin. Thumbs down for that!

However, there were products I loved! The powders are really something else - I tried the eyeshadow duo in Mink/Sable and this creates a really easy eye look with just a few swipes. For those days where you just can't be bothered fussing through your Naked palettes. whipping this out and putting it on your eyes creates a simple yet defined eye makeup look. The blush I tried in the shade Pink Cloud offers a really nice flush of long lasting colour perfect for pale skin, and they had more shades that could suit everyone. 

The product I absolutely adored though was the cream blush in the shade Naked Glow. This comes in a tiny tube, which looks almost sample sized, but you don't need a lot. I thought the shade range was a little weird - it was all browns. But they are really lovely on the skin and are super dewy and blendable, as well as flattering. I now use this everyday!

So if the products themselves aren't bad, why are they overlooked?

Personally, I think it's down to the packaging. The packaging is so plain and simple. It's been the same since I remember buying my first lipstick, which was verging on about eight years ago now. I definitely think if they upped it a little - perhaps silver instead of white, or the fake wood effect Tarte often uses (in keeping with the 'Natural' theme), and redesigned their logo...we'd be turning our heads at the stand! A rebranding would also generate a lot of blogger hype, and I think that Natural Collection could become a drugstore brand to be reckoned with - like the likes of MUA, and Makeup Revolution. I know we shouldn't be judging it by it's packaging, but we're all human, and we all do it. We're missing out on a decent brand because of it!

What do you think? Does Natural Collection need a revamp or is it fine the way it is? Do you use any of the products! Let me know, get involved in the discussion here or on Twitter!

Charlie CP x


  1. It's cheap and cheerful for a reason, I suppose. My Mum used to take away my 'good' dream matte mousse foundation and give me Natural Collection when I was naughty at 14, haha. I don't think any of it is any good. Natasha Kendall

  2. I think the design is kin to the quality. OK, and not great.

  3. I've never used these, but I think they need a rebrand from looking at your photos. The packaging looks pretty cheap. I agree with the silver. Maybe even a few strategically placed bits of silver and a change in the font would help!

    Alyse (J.X.L.) | Lumière & Lens

  4. From what I can remember I think I have only ever tried a Natural Collection lipstick, and at the time at around age 13 I was obsessed with it, hahaha. But now, it's a stand in Boots I very often choose against looking at. Despite its purpose of being cheap and affordable, I really do agree with you and feel like a rebrand is needed. It wouldn't have to be too drastic but I just feel that the packaging really needs to be brought up to date! Completely agree with you when you say a rebrand would cause a hype amongst bloggers! Very interesting post lovely xo

  5. Hmmm I have a little bit different opinion, I like how it looks! Do you want to be friends with me on bloglovin? If yes, just follow me and I'll follow your blog back ASAP!<3

  6. I'm not a huge fan of this brand, and do think the packaging has a lot to do with it. Cheap doesnt have to LOOK cheap. I think Natural collection could do with taking a leaf out of Makeup Revolution and MUA's books!

    Samantha xo | Blended To Perfection

  7. I love how long this has been around, it is almost like a comfort blanket to me.. but I definitely agree with you. I think if they re brand they will notice a big increase in sales. I am so glad I found your blog today, well done on all your hard work with it! x